2016 HBS Marketing Innovation Summit

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2016 HBS Marketing Innovation Summit

For the second year in a row Rich Schneider moderated a discussion panel at the Harvard Business School’s “Marketing Innovation Conference (2016)”.

Over 150 conference attendees witnessed a lively panel discussion focussed on “Marketing to Millennials”, a major target market for CPG companies consisting of 75 million Americans between the ages of 18 and 34.  Panelists from leading CPG companies engaged on topics that included brand value, connecting with customers via authenticity and credibility, and how large brands/CPG companies succeed at marketing to the “difficult to engage” Millennial generation. 

The link directly to the panel participants and program is here:  http://hbsmktingconference.com/spotlight-on-cpg/